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First Shiguangli Marketing Center

First Shiguangli

First Shiguangli is a marketing center in Beijing, China. The interior joins a sales office with a bookstore to form a composite space. The design turns the sales area into a book island set within a busy city. Light is guided into the rooms to shape quiet zones for reading and rest. A lighting element named Light of Life is made of metal and measures 1450 millimeters in diameter and 2700 millimeters in height. The project was completed in 2021. The intent is to slow the pace of a visit and to offer a calm cultural experience.

First Shiguangli Marketing Center by Shanhejinyuan was identified as a creative representation of architectural design by the A' Design Award & Competition. First Shiguangli Marketing Center was awarded the Platinum A' Design Award in Interior Space and Exhibition Design in 2022. The A' Interior Space, Retail and Exhibition Design Award is an international, meritocratic, just and fair design recognition program which celebrates superior design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.

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